Video Download Formats

In addition to the physical products I sell, I’m going to offer downloadable videos for sale. I’ll make an MP4 version available for Apple devices, but I don’t think Windows can play this format natively. What format is recommended? Anyone else doing this?

I'm thinking about doing this as well. Did you get it figured out? If so, what format is best?

I made 3 files available and labeled them as:

Windows - WMV

Mac - M4V

Mobile - MP4