Step by step interactive product wizard

Anybody has any idea for a step by step interactive product wizard?

Perhaps a hybrid solution with product configurator and the multi forms etc or totaly a solution from the scratch?

Current Forms are powerful but not interactive . Product configurator has some input capability step by step but that is more like tab and not interactive and not user friendly.

What I mean by interactive step step by step, when use answers or select one solution

on one step, then user is directed to another but the next correct step with other questions or selections. Finally user is directed to the correct product.

Any clue?