hi does anyone have experience with developing an add-on that allows programmatic SEO
Considerations for dynamic XML file
Considerations for dynamic fill (minimise cannibilsation)
Considerations for meta details being changed
Please feel free to PM us.
Yes, building an add-on for programmatic SEO is possible, but it requires careful planning so that the automation doesn’t create duplicate content or confuse search engines. For XML sitemaps, the best approach is to generate them dynamically from your database or CMS, ensuring they always reflect the current set of programmatically created pages. It’s also worth setting clear rules for canonical tags and indexation so that search engines understand which URLs should rank, especially if you’re generating large volumes of very similar pages.
When it comes to page content and metadata, the main risks are keyword cannibalisation and thin content. You’ll want logic in place to avoid repeating the same keyword targets across too many pages, and instead let each template focus on a unique variation or intent. For meta titles and descriptions, programmatic filling works best when you combine a core keyword with dynamic attributes (e.g., product type, location, category) to keep them unique but still human-readable. Testing at a small scale first helps you refine templates before rolling them out site-wide.