I think that the following feature would be hot:
Basically instead of straight foward reviews the customer must have bought the product to be able to comment on it and they can give the product a score say out of 5 and have to back their score up with a comment/review.
These product scores and comments are then displayed on a ranking page that shows all your products in a league table/ ranking list with the best product at the top.
People who have bought a certain product can also add comment direct on the ranking page also.
Product league table:
Posn Score Name
1 5/5 (900) Best product in the word
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open/close comment (ajax)
- Hi I bvought this a it is awesome - Jim
- Hi Jim i bought it also and this product is so great I climaex - Jack
etc etc
2 4/5 (300) Super Soaker
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Something like the above, shows say 100 ranked products per page…
What do you reckon?