List Price To Retail Price

Hi all,

I have a wholesale storefront. In this I need the normail price which I sell and Retail price for my customer to sell it to thier customers. If I rename the List price to retail price. It will show with a discount percent and a strike through which i dont want.

I just want the retail price with no discount percentage on it.

Also I do not want this to affect my other store front with the same products.

Any help?