How can I embed HTML in product and feature fields?

Is there a way to embed HTML tags in any of the textual product fields or feature fields (aside from the product’s full description)? For example, I’d like to embed a tag directly into a textual feature field for some products. It appears that any such HTML tags I supply are decomposed into individual characters (such as < and >) and rendered on the product detail pages as simple text.

I would love to find an answer for this as well.

I had thought that product features - type extended variants would be the right place but i must have the wrong end of that stick.