Dear friends,
We would like to introduce you the Wherefrom client? add-on.
Overview
A helpful assistant for every store owner and marketer.
This module can inform you the order channel - advertising channels, organic or referral traffic.
How does it work?
The module analyzes the source of transition upon user’s first site visiting, and installs cookies with a source name for a 30 days period.
If the site link contains utm_source, this source will be saved by the module.
Otherwise, the source of transition is automatically recognized and saved by the customer.
Further, the placed order reveals the customer’s source.
Searching by orders always shows an order with the source you need. Thus, if you run an ad in Yandex Direct, its incoming orders might be seen right in the store.
The list of sources is regularly updated, so we recommend that you subscribe to the module’s updates.
Sources which are automatically recognized by the module:
• Social networks (facebook, instagram, vk.com, ok.ru, etc.)
• Transitions from the search engines
Your customer’s entire history prior to the purchase is stored in the full path box.
For example, if there’s bing_organic;google_adwords;instagram, this means that the customer first switched from Bing search, then clicked on your ad in Google Adwords, and clicked on the Instagram post with your product before purchase.
Why is this solution better than checking the source in Google Analytics?
According to statistical data, about 10% of orders simply don’t get there because of ad blockers or any customer errors.
Moreover, source analysis has some peculiarities in the above-mentioned systems. For instance, if the user clicked on the ad link, spent some time on the site and came back in a few days, analytical systems would attribute it to the direct transition. Hence, you can’t make an accurate assessment of the effectiveness of your advertising channels.
