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Member Since 11 Apr 2021
Offline Last Active Apr 11 2021 06:25 PM

About Me

The term "Pitch Training" has been tossed about for years but is actually a misnomer. Salespeople don't need to be taught what to say during a phone call, nor do they need to be drilled into becoming familiar with long-winded sales pitches. All they need to know is how to make their message as clear and concise as possible. They need to know how to create an impression that will stay in the customers' mind. There are many tips and tricks of the trade that will help a salesperson develop great pitch training skills but here are the four main points:
Don't overdo it - No one wants to hear endless pitch training. If a salesperson has been on the phone speaking in front of the same customer for hours on end, there is no reason why the customer's attention will continue. A good rule of thumb is to only include material that is new or important to the conversation. Introduce your key benefits but not in the way that force the customer to agree with you right away. Remember, you have allotted a certain amount of time for your pitch and if you go overboard, you may end up missing the bus.
Start with a warm introduction that gets the customer's attention - You don't need to re-tell the same tired lines that you used just prior to closing the deal. A good sales pitch starts with an attention-grabbing introduction. Remind the customer that they are in for a pleasant experience and that they will be able to receive special and/orountable benefits. This will immediately begin to create an impression in the customer's head that you are an organized, professional sales professional.
Understand the customer's objection - Most people have at least one objection during a phone call. The trick is to be able to identify the objection and answer it with confidence. For instance, if the customer tells you that the price is too high, you can tell them that they're being overcharged. By simply understanding the objection and knowing how to resolve it in a positive manner, you are opening the door to closing more deals. Try to keep the conversation going and ask questions when you can. Do this as many times as possible throughout the pitch.
State the name of the business or line of business - Asking customers to name their business is probably the most basic form of pitch. However, it is also the easiest to master. This allows you to quickly refer back to the offer when the time comes.
State the offer - This is the part that everyone dreads. In order to ensure that your pitch is a huge success, you must know exactly what you are offering. Don't leave this part up to chance or the salesperson; rather, make sure that you've covered everything that the potential customer might expect from your company. If you have any question during this part of the presentation, be sure to ask before the offer is made. This will also help you to review the offer and re-iterate anything that may have been left out.
Turn it into a "how to" guide - The real power of a business pitch comes with its instruction. If your pitch focuses on just how great your company is, you will lose a lot of potential customers. Instead, focus on explaining step-by-step how the product or service can benefit the business owner and their customers. You could also show some videos, demonstration of real-world usage, or a handful of actual projects in order to pique the interest of the listener.
While this isn't a surefire method for guaranteeing an increase in business, remember that anyone can benefit from some professional pitch training. By giving it a shot, you could find a new career path or a fresh outlook on your current job. Good luck!

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