Cart-Power Add-On: Google Tag Manager (Gtm)

Partners Add-ons & Themes
1

Dear Friends,

We are happy to present you our new Google Tag Manager (GTM) add-on!

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The add-on allows you to integrate Google Tag Manager and add tags on your own to track the site statistics with no help from programmers. Add, remove and edit tags directly through the interface of the free Google Tag Manager. Track various events in your store and analyze them in your personal Google Analytics account.

Analysis of statistical data on the behavior of website visitors is a powerful tool for SEO specialists and Internet marketers.
You don't have to hire a developer to track events related to the purchase of a product, its views, adding to the cart, or any other actions of customers on your site. For these purposes, there are special tags that can be managed via the Google Tag Manager (GTM) service.
All collected information can be viewed in a special Google Analytics service - the add-on provides separate settings for Universal Analytics (UA) and Google Analytics 4 (GA4).
For the convenience of collecting and further analyzing statistical data, all GTM events can be divided into 3 groups: Store Events (events not directly connected with purchase on the site), Ecommerce Events (Targeted Purchase Actions) and Remarketing Events (tracking actions that can be analyzed for advertising purposes).

Add-on Features:

  • Separate GTM events management page.

  • Ability to create properties for UA and GA4.

  • Ability to create additional dynamic parameters for GTM events (category, action, etc.).

  • Ability to set a goal for Yandex.Metrica in a GTM event.

  • Ability to send product lists (all items or only products in the visible area).

  • GTM Events are grouped into 3 types: Store Events, Ecommerce Events, and Remarketing Events.

  • Ability to track the purchase / refund of products when the order status changes.

Add-on settings:

Google Tag Manager: Settings general

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Google Tag Manager: Settings general (part 2)

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Google Tag Manager: Settings > Order statuses

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Google Tag Manager: Settings > GA4 events

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Google Tag Manager: UA events

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Google Tag Manager: UA events settings

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Support

Learn more in add-on documentation.
Need modifications or any assistance? Please, feel free to contact us via HelpDesk system.

Upgrades

6 months of the free upgrade period included.
Works correctly with the popular themes YOUPI and UniTheme.

Add-on price is $50 only!

Compatible with: CS-Cart and Multivendor 4.10.x - 4.17.x.

Best regards,

Cart-Power

2

Dear Friends!

We have updated our Google Tag Manager (GTM) add-on to version 1.1 from 05 of May 2021. What is new:

[+] - A separate page for managing GTM events was added.
[+] - The ability to set additional dynamic parameters for GTM events was added.
[+] - The ability to set a target for Yandex.Metrika in the GTM event was added.
[+] - The ability to send product lists (E-Commerce) for product blocks was added.
[+] - The ability to send product lists from the visible area of the user's screen was added.
[+] - Custom events for page visits, clicks and form submissions.

If you have any questions - please contact us.

Official Add-on Page

Посмотреть обсуждение модуля на форуме на русском языке

Best Regards,

Cart-Power

3

Dear Friends!

We have updated our Google Tag Manager (GTM) add-on to version 1.4 from 16 of May 2023. What is new:

[+] - The ecommerce object is cleared prior to pushing an ecommerce event to the data layer.
[*] - The algorithm for tracking the “Purchase” changed. For orders paid online, the event in GTM is transmitted from the checkout.complete page.
[!] - For the view_item event, the data about the selected product variation could be transmitted incorrectly. Fixed.
[-] - Universal Analytics is no longer supported.

If you have any questions - please contact us.

Official Add-on Page

Best Regards,

Cart-Power

4

Dear Friends!

We have updated our Google Tag Manager (GTM) add-on to version 1.5 from 25 of March 2024. What is new:

[+] - The ability to send data about the currency selected on the storefront was added…
[+] - The ability to notify users that user_id is being sent to analytics was added.
[+] - The ability to exclude delivery costs from the total order amount was added.
[ * ] - The entire structure of categories is transferred to the event data.
[ * ] - In the admin panel, when tracking purchase/refund events, the google tag is used.
[!] - Sometimes the view_item event fired incorrectly after adding an item to the cart. Fixed.
[!] - When the “Maps and Geolocation” add-on was enabled, there were problems with the add_to_cart event triggering on the product detail page. Fixed.
[!] - An error occurred after adding a product to the comparison list. Fixed.
[!] - The purchase event might not be sent on the order completion page if an ajax request to change the status from the payment method is first executed. Fixed
[!] - When adding an item to the cart several times, the add_to_cart event incorrectly calculated the quantity of the item. Fixed.
[!] - Fixed PHP notice associated with the product brand.

If you have any questions - please contact us.

Official Add-on Page

Best Regards,

Cart-Power