Addon: Wherefrom Client - Measuring Marketing Performance

Dear Friends,

We would like to introduce you the Wherefrom client add-on.

Overview

A helpful assistant for every store owner and marketer.

This module can inform you the order channel - advertising channels, organic or referral traffic.

How does it work?

The module analyzes the source of transition upon user’s first site visiting, and installs cookies with a source name for a 30 days period.

If the site link contains utm_source, this source will be saved by the module.

Otherwise, the source of transition is automatically recognized and saved by the customer.

Further, the placed order reveals the customer’s source.

Searching by orders always shows an order with the source you need.
Thus, if you run an ad in Google Ads, its incoming orders might be seen right in the store.

The list of sources is regularly updated, so we recommend that you subscribe to the module’s updates.

Sources which are automatically recognized by the module:

Social networks (facebook, instagram, tiktok, vk.com, ok.ru, etc.)
Transitions from the search engines

Your customer’s entire history prior to the purchase is stored in the full path box.

For example, if there’s bing_organic;google_adwords;instagram, this means that the customer first switched from Bing search, then clicked on your ad in Google Adwords, and clicked on the Instagram post with your product before purchase.

Why is this solution better than checking the source in Google Analytics?
According to statistical data, about 10% of orders simply don't get there because of ad blockers or any customer errors.
Moreover, source analysis has some peculiarities in the above-mentioned systems. For instance, if the user clicked on the ad link, spent some time on the site and came back in a few days, analytical systems would attribute it to the direct transition. Hence, you can't make an accurate assessment of the effectiveness of your advertising channels.
Module page - Wherefrom client

Let us know if you have any additional questions.

Dear Friends, we have added demo.

Here you can see orders in admin area:

Instagram order: http://demo.retailfactory.ru/admin.php?dispatch=orders.details&order_id=96

Referall order: http://demo.retailfactory.ru/admin.php?dispatch=orders.details&order_id=95

I will be glad to answer all your questions about the add-on.

Dear Friends, we have released new addon version.

We have added important setting - how long cookie stay on a user's computer?
wherefrom.png

I will be glad to answer all your questions about the add-on.

Module page - Wherefrom client?

Dear Friends, we have released new addon version.

Now "Wherefrom client" will automatically recognise any search requests from Yahoo and Bing search engines.
These orders will be marked as "bing_organic" and "yahoo_organic".

Let us know if you have any additional questions.

Dear Friends, we have released new addon version.

Now our addon includes full marketing report for your store.

This report will show marketing sources and orders' revenue, average order value of each source.

Addon analyzes all required sources:

1) UTM statistics with utm_source, utm_campaign, utm_medium

2) Referral links

3) Orders from social networks (facebook, instagram, tumblr etc)

4) Organic search - google, yahoo, bing.

This is an example of this report:

Let us know if you have any additional questions by personal message or via email sales@retailfactory.ru.

Dear Friends, we have released new addon version.

Now our addon can automatically detect orders from Google Merchant.

All orders wii be marked as "google_merchant".

Dear Friends, CS-Cart & Multi-Vendor 4.11.2 compatibility is added for our addon. Upgrade will be available in Upgrade Center.

Dear Friends, we have released new addon version.

Now our addon can detect users from Instagram.

You can see, how many orders were placed from Instagram referall.

Upgrade will be available in Upgrade Center.

Let us know if you have any additional questions or suggestions.

Dear Friends, we have released new addon version.

We have updated list of available sources and added detecting of Instagram stories.

Upgrade will be available in Upgrade Center.

Let us know if you have any additional questions or suggestions.

Dear Friends, we have released new addon version.

We have added full UTM info on the order details page:

Upgrade will be available in Upgrade Center.

Let us know if you have any additional questions or suggestions.

Dear Friends, we have released new addon version.

We have added full support of Ultimate version and now our report can be filtered by storefront.

Upgrade will be available in Upgrade Center.

Let us know if you have any additional questions or suggestions.

Dear Friends, we have released new addon version.

We have added ability to generate Marketing report by Incomplete orders.

Upgrade will be available in Upgrade Center.

Let us know if you have any additional questions or suggestions.

Dear Friends, we have released new addon version.

We have added ability to generate Marketing report by GEO data.

You can filter orders by customer country, city or state.

Upgrade will be available in Upgrade Center.

Let us know if you have any additional questions or suggestions.

Dear Friends, we have released new addon version.

We have added ability to export UTM data of any order.

Upgrade will be available in Upgrade Center.

Dear Friends, we have released new addon version.

In new versiobs we have added ability to detect API orders.

These order will be marked and “api” source.

Upgrade will be available in Upgrade Center.

Let us know if you have any additional questions or suggestions.