Gtm Vs Ecommerce Enhanced Analytics

Hi,

Is there a way to

1) use both google tag manager and enhanced ecommerce analytics using analytics.js using any combination of 2 cs cart add-ons?

or

2) to implement enhanced analytics using only GTM? That would be the most convenient, I guess, as everything could be configured there and all the events would be available for other tags.

Thanks!

Hi,

Is there a way to

1) use both google tag manager and enhanced ecommerce analytics using analytics.js using any combination of 2 cs cart add-ons?

or

2) to implement enhanced analytics using only GTM? That would be the most convenient, I guess, as everything could be configured there and all the events would be available for other tags.

Thanks!

Hello!

1) You can use these 2 add-ons, but in this case you should not enable analytics through GTM, because it will be duplicated. So you use Google Analytics Enhanced Ecommerce add-on for analytics, GTM - for other scripts and trackers.

2) You can pass data through dataLayer. GA initialization is made in GTM without any problems, but you will need to add some code to send ecommerce events through dataLayer: add to cart, purchase, etc. You can use our Google Analytics Enhanced Ecommerce add-on as a basis.

Our Google Tag Manager add-on already sends some events through dataLayer:

Thanks Oleg,

I already have your enhanced ecommerce addon, but for some other uses (eg integration with FB Pixel) it would still be useful to send these key events to GTM. Are you suggesting duplicating places in your GA addon and sending the same events to datalayer in addition to the GA?

Thanks!

Hello!

1) You can use these 2 add-ons, but in this case you should not enable analytics through GTM, because it will be duplicated. So you use Google Analytics Enhanced Ecommerce add-on for analytics, GTM - for other scripts and trackers.

2) You can pass data through dataLayer. GA initialization is made in GTM without any problems, but you will need to add some code to send ecommerce events through dataLayer: add to cart, purchase, etc. You can use our Google Analytics Enhanced Ecommerce add-on as a basis.

Our Google Tag Manager add-on already sends some events through dataLayer:

Thanks Oleg,

I already have your enhanced ecommerce addon, but for some other uses (eg integration with FB Pixel) it would still be useful to send these key events to GTM. Are you suggesting duplicating places in your GA addon and sending the same events to datalayer in addition to the GA?

Thanks!

GA Enhanced Ecommerce add-on sends events only to GA. You can use GTM and GA Enhanced Ecommerce add-ons together. In GTM we already send key events, if you need more you can add them in GTM add-on.

GA Enhanced Ecommerce add-on sends events only to GA. You can use GTM and GA Enhanced Ecommerce add-ons together. In GTM we already send key events, if you need more you can add them in GTM add-on.

Can we add your facebook pixel on GTM?

Can we add your facebook pixel on GTM?

Hello,

You can initiate facebook pixel in GTM, but the events are added by our add-on. So you will need to combine GTM configuration and our add-on.