[Goodies]

I would like to know if anyone is using their own product coded e-newsletter and server resources including cron job to send their email newsletter marketing campaigns to the subscriber list. Is everybody going with mailchimp, constant, etc?

Any developer specialized on this field?

[tbirnseth]

All the fundamentals are done well by the likes of mailchimp, et. al. The key is getting good segmentation data out so you can do effective targeted marketing. Our mailchimp integration addon fully supports mailchimp segmentation.

[kingsleypress]

All the fundamentals are done well by the likes of mailchimp, et. al. The key is getting good segmentation data out so you can do effective targeted marketing. Our mailchimp integration fully supports mailchimp segmentation. Http://ez-ms.com/mail him points gration.html

Tony your link is malformed and goes to a 404 page. Just an FYI.

[tbirnseth]

Thanks, the editor seemed to have cut it off. I've edited it.
Also note (like most of our addons), this product is available for all versions of cs-cart starting at V2.1.0.

[Goodies]

Thanks Tony, it seems that mailchimp is the best option. I was wondering if somebody has opted to run their campaigns directly.

[tbirnseth]

Opinion hat on....
People (businesses) specialize because they devote the time to really doing things right. Applications like cs-cart do the minimal necessary to hit the checkbox for functionality. Their business is shopping carts, not marketing, inventory management or accounting. So strongly suggest that for email marketing that you use a specialty shop. I also think that trying to use an ecommerce shopping cart for inventory management and accounting is pretty silly too. Cs-cart doesn't even have the concept of a payable, product cost, customer valuation, etc.
Opinion hat off...

[Goodies]

Thanks Tony....you feedback is appreciated. I do agree. That's why we do have lawyers, CPA's, etc.