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E-Mail Newsletter Marketing Rate Topic   - - - - -

 
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Posted 31 August 2014 - 01:21 PM #1

I would like to know if anyone is using their own product coded e-newsletter and server resources including cron job to send their email newsletter marketing campaigns to the subscriber list. Is everybody going with mailchimp, constant, etc?

Any developer specialized on this field?

 
  • tbirnseth
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Posted 31 August 2014 - 05:49 PM #2

All the fundamentals are done well by the likes of mailchimp, et. al. The key is getting good segmentation data out so you can do effective targeted marketing. Our mailchimp integration addon fully supports mailchimp segmentation.

EZ Merchant Solutions: Custom (USA based) B2B Development, Consulting, Development and Special Projects (get a quote here).
Commercial addons, payment methods and modifications to meet your business and operations needs.


 

Posted 01 September 2014 - 10:39 AM #3

All the fundamentals are done well by the likes of mailchimp, et. al. The key is getting good segmentation data out so you can do effective targeted marketing. Our mailchimp integration fully supports mailchimp segmentation. Http://ez-ms.com/mail him points gration.html


Tony your link is malformed and goes to a 404 page. Just an FYI.

 
  • tbirnseth
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Posted 01 September 2014 - 06:55 PM #4

Thanks, the editor seemed to have cut it off. I've edited it.
Also note (like most of our addons), this product is available for all versions of cs-cart starting at V2.1.0.

EZ Merchant Solutions: Custom (USA based) B2B Development, Consulting, Development and Special Projects (get a quote here).
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Posted 02 September 2014 - 02:13 AM #5

Thanks Tony, it seems that mailchimp is the best option. I was wondering if somebody has opted to run their campaigns directly.

 
  • tbirnseth
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Posted 02 September 2014 - 06:32 PM #6

Opinion hat on....
People (businesses) specialize because they devote the time to really doing things right. Applications like cs-cart do the minimal necessary to hit the checkbox for functionality. Their business is shopping carts, not marketing, inventory management or accounting. So strongly suggest that for email marketing that you use a specialty shop. I also think that trying to use an ecommerce shopping cart for inventory management and accounting is pretty silly too. Cs-cart doesn't even have the concept of a payable, product cost, customer valuation, etc.
Opinion hat off...

EZ Merchant Solutions: Custom (USA based) B2B Development, Consulting, Development and Special Projects (get a quote here).
Commercial addons, payment methods and modifications to meet your business and operations needs.


 
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Posted 07 September 2014 - 07:20 PM #7

Thanks Tony....you feedback is appreciated. I do agree. That's why we do have lawyers, CPA's, etc.