which web page elements lead to high Google rankings

The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.

Which web page elements lead to high Google rankings?

Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and PageRank.

Keywords in the title tag seem to be important for high rankings on Google. It is also important that the targeted keywords are mentioned in the body tag, although the title tag seems to be more important.

Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don’t seem to have an effect.

Using keywords in bold or strong tags seems to have a slight effect on the top rankings. Web pages that used the keywords in image file names often had higher rankings. The same seems to be true for keywords in image alt attributes.

Websites that use the targeted keyword in the domain name often had high rankings. It might be that these sites get many inbound links with the domain name as the link text.

Keywords in the file path don’t seem to have a positive effect on the Google rankings of the analyzed web sites. Web pages that use very few parameters in the URL (?id=123, etc.) or no parameters at all tend to get higher rankings than URLs that contain many parameters.

The file size doesn’t seem to influence the ranking of a web page on Google although smaller sites tend to have slightly higher rankings.

It’s no surprise that the number of inbound links and the PageRank had a large influence on the page rankings on Google. The top result on Google has usually about four times as many links as result number 11.

back links are #1

since google is just a popularity contest

one way back links carry more weight, reciprocals have a smaller impact.

the anchor text on the incoming links is the most important thing

like if you sell crack candy

and you have anchor text that looks like on your back links

crack candy

then search engines associate crack candy with your site

like of like when george bush’s biography was #1 in google for miserable failure. google actually took that out :frowning: but that shows you how powerful anchor text is

and you should have around 3+ diff anchor text so they dont look at it as spam

like you should have :

crack candy

discount crack candy

white crack candy

when getting back links make sure the page your link is going to be on has a page rank. most of the time google doesn’t index those pages because they look like spam or webmasters don’t want google to crawl it and put in their robots file

google is actually a smart search engine and has stopped indexing many

reciprocals that look spammy

go to sitereportcard.com

type in you evil competitors site and look at how many backlinks they have

most of the time google will show less backlinks than yahoo and msn since they don’t count many pages that have 100’s of reciprocals on them

page rank is not as important now, and the bar in google tool bar is updated every 3 months, so it’s not even current. but if a site has been around for more than 1 year and doesn’t have a rank than don’t link with them

seo is an ongoing thing since search engines are always evolving

what was good seo in 1999 will now in 2007 get you banned on all search engines