2011 was our first year trying out more of the shopping comparison sites for one of our sites. We were really surprised at how low the click through results were from most of them. The ROI was even worse. We tried our top 125 items at the following comparison sites:
- Nextag
- Pronto
- Sort Price
- Become
- Pricegrabber
- The Find
- Shopping.com
10 ) Amazon Datafeed
- We were NOT able to list on Shopzilla because it could not read the feed from CS.
- Google
All of them were set up using the default “data feed” from CS-Cart with additional “features” added to each item so we could easily submit products.
So I am wondering how others have done with advertising on these comparison sites. Have you had good results? For us the only good site was really just “Nextag”. Some of them like “Sort Price” and “The Find” allowed us to list all of our products but we still got more click thrus that we could see from Nextag. Amazon ended up being a TOTAL loss as they push hard to put you in to categories that your products that do not belong in which cost you more money and then you can not verify any of the so called “clicks” they claim.
If we were to rate the comparison sites here is what we would say:
- Nextag - the best overall results. We will continue to use them.
- Pronto - not to bad, we will probably try to tweak a little.
- Sort Price - totally awful! Could not track one click, nor could they give me one other site their products were published on. Their Facebook shopping cart was cool, but it didn't do squat for us for the 4 months it was up.
- Become - Decent, we will probably tweak and try to see if we can get better results.
- Pricegrabber - Next to Nextag, this was pretty good for us. Still not close to Nextag.
- The Find - Not bad, but since it is free, I would vote it awesome.
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Shopping.com - Average to poor. They had a tendency to change your category so they could charge you more for each click.
10 ) Amazon Datafeed - another VERY bad one. Not only would they change your category to something they could charge you more for, but they claimed then send you a ton of traffic while none of it can be verified.
- Shopzilla - feed did not work
- Google - again, it's free so it's hard to complain. We do get click thrus.
So how about any of you? Are there other shopping comparison sites that you use and have had better results from? Are there any shopping comparison sites that are flops for you?