Product SEO

Business Marketing & SEO
1

I have a site that sells electronics and would like to improve my rankings for the individual models names for example ” SAM4S ER-260”.



[url]http://www.bluehare.co.uk/sam4s-er-260-cash-register.html[/url]



I am confused as some products I have little competition but when I search in Google my own site doesn’t even show for the specific product. I show up fine in Google base so can’t work out why I don’t show in a standard Google search.



I make sure my page title and meta description are relevant and different to other products plus I include images and full descriptions and still no luck.



Any ideas to improve product SEO would be much appreciated.

2

[quote name=‘windowleaper’]I have a site that sells electronics and would like to improve my rankings for the individual models names for example ” SAM4S ER-260”.



[URL]http://www.bluehare.co.uk/sam4s-er-260-cash-register.html[/URL]



I am confused as some products I have little competition but when I search in Google my own site doesn’t even show for the specific product. I show up fine in Google base so can’t work out why I don’t show in a standard Google search.



I make sure my page title and meta description are relevant and different to other products plus I include images and full descriptions and still no luck.



Any ideas to improve product SEO would be much appreciated.[/quote]







Simply - You are not describing the product correctly.











SEO can be a black art at times, however you just need to keep in mind that the product description should be written out in sentence form, the ul/li dot points don’t improve your standings.



There is very little information available for customers to decide of purchasing anyway, I would suggest typing out the first couple of pages of the instruction manual that has marketing information for the consumer.

3

Hello Windowleaper,



Like with this method, but there, for inner page:



[url]http://forum.cs-cart.com/showthread.php?p=88981#post88981[/url]



You could begin to “Ping” every page you want (or need) to, Page After Page:



[url]http://pingler.com/[/url]



ie. ONE ping for this page:



[url]http://www.bluehare.co.uk/sam4s-er-260-cash-register.html[/url]



ONE ping for this page:



[url]http://www.bluehare.co.uk/sam4s-er-150-mkii-cash-register.html[/url]



And so on…



Nota Bene:



Pingler dot com is a free service, but you can use it for only one small pages serie each day.



However, if you HAVEN’T a static IP at home, you can brake these limits easily:



1 - Turn power OFF your modem



2 - Wait for 5 seconds



3 - Turn power ON your modem



4 - Clean your browser cookies cache



That’s all, you can run another Ping serie :wink:





Lee Li Pop

4

[quote name=‘JesseLeeStringer’]SEO can be a black art at times, however you just need to keep in mind that the product description should be written out in sentence form, the ul/li dot points don’t improve your standings.

[/QUOTE]



Question on this statement Jesse. We sell a lot of products that are similar, just slight variations in color, length, etc. According to Google’s web master blog they gave an example of a recommended meta description for books as:







If we wrote our meta descriptions as:



OurCompany.com">



That to us is more informative to our customers than something we could write in a in a sentence form as you demonstrated for the cash register. In your opinion, will this hurt us, help us, or be about the same as if we wrote a sentence form description?



Thanks,

Chris

5

[quote name=‘ChrisW’]Question on this statement Jesse. We sell a lot of products that are similar, just slight variations in color, length, etc. According to Google’s web master blog they gave an example of a recommended meta description for books as:







If we wrote our meta descriptions as:



OurCompany.com">



That to us is more informative to our customers than something we could write in a in a sentence form as you demonstrated for the cash register. In your opinion, will this hurt us, help us, or be about the same as if we wrote a sentence form description?



Thanks,

Chris[/quote]



Hurt you significantly - You will probably by now be tearing your hair out so I’ll lay it down quickly.



Google’s recommendations are NOT for eCommerce stores, or anything other than static html pages.



CS-Cart will reuse terms quite often and for this reason you don’t see anyone attempting to rank for “add to cart”

Generic phrases are quite… generic and you won’t get any benefit from using them.



Analysis of webpage: [url]http://www.bluehare.co.uk/sam4s-er-260-cash-register.html[/url] - based upon your meta description example.


Search "color" (73 hits in 1 files) [COLOR=Red]Overused[/COLOR]
Search "Length" (0 hits in 0 files) [COLOR=Red]Generic/irrelevant[/COLOR][COLOR=Red]
[/COLOR][COLOR=Red][COLOR=Black]Search "Price" (26 hits in 1 files) [/COLOR][/COLOR][COLOR=Red]Generic/irrelevant[/COLOR]
Search "weight" (1 hits in 1 files) [COLOR=Red]Generic/irrelevant[/COLOR]
Search "Free " (3 hits in 1 files) [COLOR=Red]Generic/irrelevant[/COLOR]
If you are selling very similar products, with slight color variations then you should be using product options.

You can combine 10 products into 1 product with 10 different colors; focus on one product will result in more traffic than targeting 10 weakly.



Search engines are smart enough to recognize sentence form over dot-point form (as demonstrated in my first comment). If you were to copy/paste the dot points into the meta description you are not doing yourself any favors in the long term.

6

Thanks for the tip. I have a couple of questions.

When writing the description is there a practical size, such as the number of words, that Google is looking for?

Will repeating key words such as the model name improve or impair the ranking?

I am used to writing marketing material and know that a mass of text won’t be read by anyone. If Google likes this can you break up the text with say images of my bullet points etc?

Is there a good example URL you can point me to?

Many thanks,

Mike