Lets say we are creating a static page with a valentines offer. It gets indexed by Google during the valentines “season”. Now, the season ends and the offer is no longer viable. I mark the page Inactive.
Now, for some time, when you click in Google results it goes to 404.
And imagine we do that with like 5 or more pages per month. Do you think it hurts the Page Rank if the links goes to 404 for some period of time (before they get reindexed)? Maybe the status should be just left “Hidden”?
Or am I too paranoid 
?
[quote name=‘Fedor’ timestamp=‘1396273609’ post=‘180548’]
Lets say we are creating a static page with a valentines offer. It gets indexed by Google during the valentines “season”. Now, the season ends and the offer is no longer viable. I mark the page Inactive.
Now, for some time, when you click in Google results it goes to 404.
And imagine we do that with like 5 or more pages per month. Do you think it hurts the Page Rank if the links goes to 404 for some period of time (before they get reindexed)? Maybe the status should be just left “Hidden”?
Or am I too paranoid ?
[/quote]Regardless of it hurting page rank any page that goes to 404 in not good for sales, why not use one of the free addons to redirect all 404s to sitemap or to another specified page.
Alan
Those 404s wont do your rank any damage, but you can redirect to perhaps another page offering something similar to try and get a sales conversion or you can also submit the url to webmaster tools to be de indexed.
Thanks
john
johnbol1 is right. 301 redirect in the .htaccess file for the sales pages will make you claim
[quote name=‘Fedor’ timestamp=‘1396273609’ post=‘180548’]
Lets say we are creating a static page with a valentines offer. It gets indexed by Google during the valentines “season”. Now, the season ends and the offer is no longer viable. I mark the page Inactive.
Now, for some time, when you click in Google results it goes to 404.
And imagine we do that with like 5 or more pages per month. Do you think it hurts the Page Rank if the links goes to 404 for some period of time (before they get reindexed)? Maybe the status should be just left “Hidden”?
Or am I too paranoid ?
[/quote]
Hello Fedor,
I will quickly add my 5 cents - free Redirect to Sitemap add-on is here CS-Cart Redirect to Sitemap add-on
Best regards, Alt-team
Hello Fedor,
We'd like to offer you our “Redirect manager” add-on that gives a possibility to manage redirects easily through the Administration panel. It allows to add URL redirections to your store with the 301 and 302 HTTP status codes manually or import .csv files from “Crawl errors†page of Google Webmasters tools.
You are welcome to read more details and try demo here.
Sincerely yours,
CS-Market.
[font=arial,helvetica,sans-serif]A redirect is nice, 404's are ugly.
301 redirect - [color=#616161]permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page.[/color][/font]
[font=arial,helvetica,sans-serif]302 redirect - temporary (http 1.0) - [/font][color=#616161]It passes 0% of link juice (ranking power) and, in most cases, should not be used.[/color]
[font=arial,helvetica,sans-serif]307 redirect - temporary (http 1.1) - The successor of the 302 tag - I stick with 301 for now.
Instructions:[/font]
Add this to your htaccess file (make sure and change the example to your website or file name etc.)
Redirect 301 /oldpage.html http://www.example.com/newpage.html
RESOURCE: [url=“Redirects: Different types and how to implement them - Moz”]http://goo.gl/t0KXdR[/url]
Well i guess those 404s will never do your position any harm, but you can divert to perhaps another web page providing something just like bu giving it a try and get a revenue transformation or you can also publish the URL to website owner resources to be de listed.