Options For User Groups

Is it possible to have aproduct option viewable by only a certain usergroup, or even better still have any options that allows the prices of the seleceted option show different for when wholesale customers are logged in?

What I am trying to do is alow ALL of my products be viewable by wholesale customers when the log in they see the whoelsale price, BUT also the products are customisabel by yproduct optins so I want the optins associated witht he product to be discounted also to the whoelsale rate

eg, I want this product here to show the logos at half price when the custmer logs in




Unfortunately, you cannot assign product option to usergroup