Need help with hyperlink code

I need to make an addition to the product_details.tpl to include some additional information and I need some help adding it properly.

The area in question is for the product name.



I found this is where the product’s name shows up. Here’s what I need added to it. Example:


The area’s obviously are:

card=Product Name

"AutoCard(‘Product Name’)

title="Product Name

How do you code this?