How to use Gift Certificates to push customers to buy from your store


I have a marketing scenario I would like to put in place, I just want to throw it out there to have feedback and ideas from the community :slight_smile:

Here is how it would work:

In the registration form, the customer is prompted to enter emails of friends he thinks might be interested in purchasing from the store and that he could ofer them a gift certificate just by entering their emails. In exchange, the registered customer gets a $5 coupon redeemable towards his purchase.

The emails sent to the friends would state that they were offered a Gift Certificate by the registered customer and that it’s redeemable at the store…

1- Do you think it’s a good idea?

2- How easy/hard can this be implemented in Cs-cart?