in the /index.php?dispatch=companies.apply_for_vendor
http://demo.cart-power.com/multi-vendor/index.php?dispatch=companies.apply_for_vendor&plan_id=2
Company* in the first field of the application may be anything, because vendors may have no company and sell as private vendor. In this case, they are applying for a store or stand to showcase and sell their products/items.
Tried to change Company in the Translation, but nothing changed. Also Company* is not to be edited when using the on-site edit function...
On the other hand, it is not hard-coded, because in Russian, it says КомпаниÑ.