How to access product feature data from category pages?

For all my products, I’ve created a new textual feature called “abbreviated name”. How can I reference this feature data from within a category page in a Smarty template? According to the Smarty Debug Console, It appears the feature arrays are not populated for products when viewing a category page.

The following code properly references the data I’m looking for in a product detail page, but not in a category page:


Any thoughts? Does it require modifying the underlying database call in a PHP file?