We're tracking conversions with Google Analytics.
Our catalog request / subscription flows through the checkout as well, as a $0 priced item.
This registers the user and records the subscriber's details with customer information.
These $0 transactions are artifically lowering the ecommerce conversion rates, being mixed in with all transactions. Sales totals for month are unchanged, but the numberous $0 catalog orders divides sales total by inflated transaction count.
Is there a code flag / hook one can add to Google Analytics tracking, or a flag we could add to cart checkout, that would prevent Analytics recording this class of conversion?