Featured Products Right Side

Hey all, just wanted to know if there is an alternative to what I am doing. Basically a client wanted a featured products ad, however I had to put the block on All Pages tab because I couldn’t assign products globally if I did it on the Products tab. Is there a way around this? The right was showing up on the orders page and other pages not classified from a design tab so I did a temp fix basically checking which controller or method the page was on and now the right side won’t show no matter what unless it is on the products view page. Is there any way I can assign a products block on the right sidebar and assign products globally to it without having to go to each individual product page?