Change Displayed Name For Feature On Front End

Is there anyway to change the displayed name of a set of features shown on the product page on the frontend so it will differ from the name given to that same feature set it on the backend?



A couple of examples -



(Backend)Business Software Type > (Product Page)Software Type:

(Backend)Children's Software Type > (Product Page)Software Type:



I was hoping to do this so it would be a little easier to change things around on the backend if need be. And to not have such a long feature set list to look through every time I add an item. If I can't it would be a nice thing to have.