Aswords Convertion Accuracy

General Forums General Questions
#1
Hello,
I have Adwords tracking code in my_changes/hooks/checkout/order_confirmation.override.tpl
But looks like that half of the customers who pay via PayPal or Credit card (payment gateway) never come back to checkout landing page after payment. It means that half of the conversions are not registered at all.
Is there a way to track all convertions 100% accuratly independantly if customer returned to order landing page or not?
Thanks
#2

You're throwing away their code by using 'override'. Use 'post' instead.

#3

Why do they tell override?

http://docs.cs-cart.com/4.6.x/user_guide/orders/actions_on_orders/sales_tracking_code.html?highlight=tracking%20code

#4

Even I use post. How to get 100% accuracy if 50% of the customers never come to checkout landing page?

#5

Can't address the docs, I can only tell you that there are several different addons that may want to append info to the confirmation page.

You should NEVER use override unless you have a very good reason for doing so. You''l have to bring up the doc issue with cs-cart.

Generally user's not getting to the confirmation page is a payment provider configuration issue.

#6

Even I use post. How to get 100% accuracy if 50% of the customers never come to checkout landing page?

Hello!

If some customers never come to the complete page, so the problem is not only in Adwords tracking, orders in CS-Cart can also have wrong statuses. Are the statuses changed correctly?

#7

Check how the built-in Google Analytics module works. It sends transactions details not from order landing page, but on order status change

#8

Hello!

If some customers never come to the complete page, so the problem is not only in Adwords tracking, orders in CS-Cart can also have wrong statuses. Are the statuses changed correctly?

The statuses are changed correctly. But it does not mean that customer always return to the shop after successful payment since PayPal sends IPN, bank processors send notification and customers just close the browser after payment.

And if I understand right the information on convertion goes to Adwords only when customer returns to checkout landing page, correct?

So looks like the only 100% accurate way for catching conversions would be based on order status change same way as Google Analytics works

#9

Hello,

Same problem here we only have partial data coming back to Google Analytics.
I have version 4.3.4
Clearly the standard ADDONS GOOGLE ANALYTICS does not works correctly.

oleg.gorshkov says that it is based NOT on ORDER LANDING PAGE (order complete.tpl) but on STATUS changes. ...

We do use a lot of STATUS (21 exactly), which one are not used by Google Analytics.

For example : We have a STATUS for each SHIPPING COURRIER we use

What STATUS (or status letter) are not good for analytics ?

Or maybe I do not put the correct code in order landing page (complete.tpl), I use this code :







Is that correct ?

Maybe you put it elsewhere ? Where do you put that code and is it the most up to date one ?

Please please help us on that

Best regards

A JALABERT

#10

When the system changes order status, it checks the inventory setting of old and new statuses. If these values are different, the system send order data to Google. But for some reason, it works when then status is changed in the admin panel only. I have no idea, why it was made in this way. From my point of view, it is a bug