To re-launch the topic.
Recently we found out that merchants have a higher conversion for AMP pages (x2), which is no surprise. But!
They keep sending the mobile traffic from the Adwords ads to the regular mobile pages, which is surprising.
Guys, revise your advertising campaigns, split mobile and desktop, send mobile traffic to AMPs.
And share the results here. Thanks!
P.S. How high is your AMP conversion compared to regular mobile pages?
Maksim,
I do not have advertising campaign right now and yes I did notice that most traffice is still being sent to the regular mobile (responsive) pages which are rendered from Unitheme and not the AMP pages or am I missing something here ?
How do you target AMP pages?