Safari since version 13.1 and Firefox browsers already block third-party cookies that track user behavior across multiple sites, and thus disable personalization and ad measurement.
Similar mechanisms will be implemented in other browsers in the future, for example, in Google Chrome from the end of 2023.
To help advertisers recover some of their lost data, Google Ads has introduced advanced conversion tracking.
This tool can improve the accuracy of conversion measurements when cookies are not available by sending conversion information from the site along with user data - name, phone, email and others - to Google Ads.
Advanced tracking helps you capture conversions more accurately and manage your bidding more effectively.
This feature works in conjunction with conversion tags and transmits hashed conversion data from your site to Google in a confidential manner.
Hello. I just purchased your addon and installed it successfully in my store. What kind of setting should I use to my google ads account for enhanced conversions? Should I use Google Tag, Google Tag Manager or API Integration. Please advise. Thank you !
Hi ! I already did that but there are no references on the current form of Google Ads Settings. The ones that your team mentions on the manual refer to previous past settings. Please advise. Thank you !
In this release, we have added a crucial integration to ensure the complete and accurate transfer of data to the user dashboard: the import of offline transactions.
There are numerous reasons why a transaction might fail to appear in the dashboard; our module now resolves this issue.
